Getting good results on social media should be the priority of any company and Twitter (whatever they may say) continues to be a very useful channel for brands.
Simon Zaku , Twitter Marketing Specialist, helps users and brands to answer common questions such as "why can't I increase my followers on Twitter?
At the base of everything there is a very simple rule: to grow on Twitter you need to invest time in applying some strategies. The expert has therefore drawn up a really exhaustive guide, which includes as many as 68 useful tricks for the purpose.
We have selected twenty for you: the most effective and performing. Here they are!
1. Follow back
Follow who follows you. A good percentage of Twitter users will follow you for further follow-up. About 20-25% of the users you follow will follow you even without sending tweets or interacting. The first thing that every brand should remember when trying to expand its follower base, especially at the beginning of marketing activities, is to follow all (real) users who follow their account. And unless you are Justin Bieber or Donald Trump, you should never forget to follow whoever follows you.
2. Double the number of Tweets you send
The more people you can reach, the more chance you'll have of being followed. Several studies show that the number of followers earned is directly proportional to the number of tweeets sent. If you normally send five tweets a day (with an average of a thousand total impressions) you should double the number of your daily tweets. In this way you will get a boost that will give you an increased organic reach (and therefore more views). Without forgetting that visits to your site can also increase by 20/25%.
3. Optimize the profile
A curated and professional profile has a decidedly different appeal from one with incomplete or confusing information. The people and brands that decide to follow you will also do so as you present yourself on social networks.
Published 23/03/2018
Getting good results on social media should be the priority of any company and Twitter (whatever they may say) continues to be a very useful channel for brands.
Simon Zaku , Twitter Marketing Specialist, helps users and brands to answer common questions such as "why can't I increase my followers on Twitter?
At the base of everything there is a very simple rule: to grow on Twitter you need to invest time in applying some strategies. The expert has therefore drawn up a really exhaustive guide, which includes as many as 68 useful tricks for the purpose.
We have selected twenty for you: the most effective and performing. Here they are!
15-12-2016-14.19.58
1. Follow back
Follow who follows you. A good percentage of Twitter users will follow you for further follow-up. About 20-25% of the users you follow will follow you even without sending tweets or interacting. The first thing that every brand should remember when trying to expand its follower base, especially at the beginning of marketing activities, is to follow all (real) users who follow their account. And unless you are Justin Bieber or Donald Trump, you should never forget to follow whoever follows you.
2. Double the number of Tweets you send
The more people you can reach, the more chance you'll have of being followed. Several studies show that the number of followers earned is directly proportional to the number of tweeets sent. If you normally send five tweets a day (with an average of a thousand total impressions) you should double the number of your daily tweets. In this way you will get a boost that will give you an increased organic reach (and therefore more views). Without forgetting that visits to your site can also increase by 20/25%.
3. Optimize the profile
A curated and professional profile has a decidedly different appeal from one with incomplete or confusing information. The people and brands that decide to follow you will also do so as you present yourself on social networks. It is not enough to simply insert a profile picture, a cover and a bio that reflects us. The image of the profile, for example, must be such as to bring the users closer , it must allow them to think about interacting with a real person, rather than with a company. Also, don't forget to explain in the bio who you are, what you do, what you want to do in the future and how you can help others (including social proof).
twitter increase followers
4. Find small brands to follow
One of the fastest ways to increase Twitter followers is to act as a sounding board for other brands . To achieve this simple strategy, you need to spend some time searching for truly valuable content . Sharing good content from small brands (not big brands and not big influencers) helps you connect more with your audience and attract them again.
5. Quote who inspires you
Quotes are not the best news, we know. But they are known to have better performance as a type of post. However, in 2018 a more strategic and intentional approach to citations is needed . For example, if you work in social media / digital marketing and target small business owners, you can take the words of experts
6. Write a blog post beautiful (as a guest of excellence)
Find a topic that is still little discussed and look for authoritative characters who can give their vision on the subject. The more experts involved, the greater the results and interactions. An excellent post of your blog, written in an original way and with truly remarkable points of view, will help you quickly gain followers. Do this : share the post on Twitter, tag the co-authors, make sure the sharing buttons are clearly visible on the article, include short click-to-tweets that will make the post even more shareable.
7. Let your colleagues, family and friends follow you
This method, simple to implement, relies on a basic concept: these followers really know you. They are not following someone crossed by chance on social media and have never seen it before.
Give them an idea of ​​the contents that will be treated. They will be thrilled to follow you and to tidy up to show you their closeness and support.
8. Use Highlights and Moments
The Moments of Twitter are experiencing a moment of strong popularity. Use your recent tweets to create interesting moments for your highlights: if users interact with your "moments", then you will also be suggested to other similar profiles.
9. Use the keywords
Using certain keywords you can let Twitter know what your brand is for.
10. Make cross-promoting
Cross-promoting a social channel on another could help you increase and get more followers on Twitter, but it can have some disadvantages when you start linking these platforms together. Each social media platform is built with its unique features that require specific tactics to be able to grow rapidly
11. Follow who mentions you
Leveraging on brands mentioned on Twitter (or any social media platform) is one of the most effective ways to quickly grow your account.
Smaller brands can keep track of certain influencers or competitors. For example, if you have a tech blog that specializes in gadgets, you can monitor and track users who mention keywords like "Mashable", "Mashable blog" "Techcrunch", "Engadget", "Gizmodo" etc. This is particularly simple with the help of monitoring tools like Brand24.
12. Strategically incorporate tweets into your articles
Incorporating your Twitter feed on your website (blog posts, guest posts, quotes, etc.) is a great strategy for having multiple tweet views and then followers. For example, when you write a guest post you can incorporate some (clickable) tweets to add more value or clarify something you're talking about making your point of view even more understandable and clear.